National review copy mailing = 500+ copies to US media / bloggers /
influencers will build on success of last year's debut (which
netted NYT review and other large media outlet attention)
Heavy focus on NPR / TV broadcast media; pitching as perfect
Christmas story with multiple angles: reviving old tradition;
remedy to excessive cheer of the season; Seth is well-known &
respected & does great interviews (his quirky & old fashioned
character is well suited to subject)
Seth-designed posters for distribution to bookstores
Promotion targeting niche markets (Seth collectors, comic stores,
gift stores)
Specially designed, narrow loader for register display
Algernon Henry Blackwood (1869 1951) was a prolific English
writer and broadcaster, best known for his chilling tales of the
supernatural.
Seth is the cartoonist behind the comic-book series Palookaville.
His comics have a appeared in the New York Times magazine, Best
American Comics, and McSweeney's Quarterly. His illustrations have
appeared on the cover of the New Yorker, the Walrus, and CNQ.
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