Robert Spector has reported on business for USA Today, UPI International, NASDAQ Magazine, and Women's Wear Daily and appears frequently on television and radio. He is the author of the national bestseller The Nordstrom Way.
"I thought that I knew the Amazon story before reading this book. How wrong I was! Spector tells the Amazon story with exceptional acuity and journalistic flair. And he draws lessons that all businesses should heed. This book will be a business history classic."-- Philip Kotler, professor of international marketing, J. L. Kellogg Graduate School of Management, Northwestern University"A wonderful opportunity to look behind the scenes at what makes Jeff Bezos and Amazon.com tick! This is a must-read for any serious player in the Internet economy. Bezo's fanatical focus on the total customer experience is the key takeaway!"-- Patricia Seybold, bestselling author of "Customers.com; founder and CEO, Patricia Seybold Group "This is the book that everyone doing business in the New Economy must read. Robert Spector puts the spotlight on the how, what, and why of Amazon's incredible performance. The result is a much needed, unbiased picture ofthis towering phenomenon of the Internet Age. It inspires, informs, and mesmerizes the reader from start to finish."-- Stan Rapp, author of "The New MaxiMarketing, chairman, CEO. McCann Relationship Marketing Worldwide"Warning! You won't be able to put this book down after reading the first paragraph. It's really two books in one: a fascinating tale of one of the most interesting revolutionaries of our time, and an insider's guide to the world ofe-business. Your investment in this book will pay off immediately!"-- David Siegel, author of "Futurize Your Enterprise"In the field of e-commerce, this is the case study to end all case studies. Robert Spector does a superb job in capturing--and drawing insights from--the story of the e-commerce company that defined the Web retailing category, established benchmarks of on-line service excellence, and continues to take customer obsession to new levels. There are lessons here for anyone who wishes to understand Amazon.com's success to date and its vision for the future. This is a landmark account of one of the great business stories of our time."-- Jeffrey F. Rayport, CEO, Monitor Marketspace Center, and associate professor, Harvard Business School"A compelling look at the 'granddaddy' of e-commerce companies, this book isbrimming with detail about the genesis, maturation -- and even missteps -- of Amazon.com. It will be interesting to see how Amazon itself figures out how to review this revealing book."-- David A. Kaplan, author of the national bestseller, "The Silicon Boys
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