Table of Contents

Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic: Introduction: The Retail Revolution
Part I. The Market Makers: A General Perspective
1: Misha Petrovic and Gary G. Hamilton: Retailers as Market Makers
2: Frederick H. Abernathy and Anthony P. Volpe: Technology and Public Policy: The Preconditions for the Retail Revolution
Part II. Making Consumer Markets
3: Misha Petrovic: U.S. Retailing and Its Global Diffusion
4: Michael Wortmann: Globalization of European Retailing
5: Suresh Kotha and Sandip Basu: Online Retailers as Market Makers
Part III. Making Supplier Markets
6: Gary G. Hamilton and Cheng-shu Kao: Supplier Markets and the Asian Miracle
7: Edna Bonacich and Gary G. Hamilton: Global Logistics, Global Labor
8: Timothy Sturgeon, John Humphrey, and Gary Gereffi: Making the Global Supply-Base
9: Richard P. Appelbaum: Transnational Contractors in East Asia
Part IV. Industries and Market Making
10: Thomas Reardon and Benjamin Senauer: The Global Spread of Modern Food Retailing
11: Kenneth L. Kraemer and Jason Dedrick: Market Making in the Personal Computer Industry