A concise history of programming; The marketplace; Sources of programming; Development; The role of testing; Elements of successful programming; Influences on programming; Scheduling strategies; Program evaluation; Changing and canceling programs; Programming ethics; Glossary.
The foreword is by Grant Tinker.
Over 150 illustrations and numerous real-life examples.
A complete overview of television, radio and cable programming
needs, practices and issues.
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
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