Table of Contents

Part I: Basic Notions and Views
What is Culture?
The Field of Cultural Semiotics
The Signifying Order
Part II: The Semiotic Study of Culture
The Body
Language
Metaphor
Space
Art
Objects
Narrative
Media: Television and Advertising
Part III: A Practical Synthesis
Semiotic Analysis
Activities and Questions for Discussion
Biographical Sketches
Glossary
Works Cited and General Bibliography
Index

Promotional Information

Analyzing Cultures is a resource and reference in cultural studies, communications, media, and semiotics.

About the Author

Marcel Danesi is Professor and Director of the Program in Semiotics, University of Toronto. Among his publications are: Vico, Metaphor, and the Origin of Language (Indiana University Press, 1993) and Cool: The Signs and Meanings of Adolescence (University of Toronto Press, 1994).

Paul Perron is Professor and Principal of University College, University of Toronto. He is author of numerous works on narratology.