Table of Contents

PART ONE: INNOVATION MANAGEMENT 1. Innovation Management: An Introduction 2. Macro factors and Innovation 3. Managing Innovation Within Firms 4. Innovation and Operations Management 5.Managing Intellectual property PART TWO: MANAGING TECHNOLOGY AND KNOWLEDGE 6. Managing Organisational Knowledge 7. Strategic Alliances And Networks 8. Management of Research & Development 9. Managing R&D projects 10. The Role Of Technology Transfer In Innovation PART THREE: NEW PRODUCT DEVELOPMENT 11. Product & Brand Strategy 12. New Product Development 13. Packaging and Product Development 14. The Role Of Market Research In New Product Development 15. Managing The New Product Development Team

Promotional Information

Written with a strong emphasis on innovation as a management process, this book succeeds in truly integrating the two key areas of innovation management and new product development.