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Offers the first thorough exploration of the movie industry's shaping role in the development of television and its narrative forms

Table of Contents

• Acknowledgments
• I. Introduction: Hollywood in the Home
• II. Thwarted Ambitions in the Studio Era
• III. Escape from the Studio System: Independent Producers and Television
• IV. The Sponsor’s Medium: Light’s Diamond Jubilee and the Campaign for the Peaceful Atom
• V. David O. Selznick and the Making of Light’s Diamond Jubilee
• VI. Disneyland
• VII. Origins of Warner Bros. Television
• VIII. Negotiating the Television Text: Warner Bros. Presents
• IX. Reviving the Studio System at Warner Bros. Television
• X. The Pathology of Mass Production
• XI. Epilogue
• Notes
• Bibliography
• Index

About the Author

Christopher Anderson is Associate Professor of Communication & Culture at Indiana University–Bloomington.

Reviews

Most definitely a book worth reading and an important contribution to media history. . . . Anderson blazes trails for continued investigation into the many historical questions surrounding the integration of film and television, questions highly relevant to the American mediascape of the 1990s.
*Historical Journal of Film, Radio, and Television*