Table of Contents

Foreword Preface Section A The Scope of Behavior Change Health promotion. Health and behavior. The problem of behavior change. Planning and evaluating interventions. Section B Personal Factors. Personality and individual differences. Attitudes and expectations. Perceptions, cognitions, and decisions. Habits and implementation intentions. Stages of change, readiness, and motivation. Section C External Factors. Socio-economic environments. Physical environments. Psychosocial environments. Political and legal environments. Modern cultural environments. Section D Creating Behavior Change. Intervention strategies. Target audiences and target behaviors. Motivating personal change. Learning habits and skills. Persuasion. Interpersonal communication. Education. Environmental and social strategies. Mediated communication. Social marketing.