Routes - the boy art director; advertising - modernism comes to Madison; publishing - the play instinct at work; corporate identity - good design is good business; Paul Rand - author; Paul Rand - the modern professor, Jessica Helfand.
Author's works include: "Graphic Style: From Victorian to Post-Modern", "Graphic Wit and Design Literacy: Understanding Graphic Design"
Steven Heller is Senior Art Director at The New York Times. He is also editor of the AIGA Journal of Graphic Design and co-chair MFA/Design Program of the School of Visual Arts in New York. He is author and co-author of numerous books including Graphic Style: From Victorian to Post-Modern and Graphic Wit and Design Literacy: Understanding Graphic Design. In 1996, Heller received the New York Art Directors' Special Educator's Award. Armin Hofmann is one of Switzerland's foremost graphic designers who taught with Rand at Yale and at the Brissago Summer School. George Lois, wunderkind of American advertising, says he owes everything to Rand. In his own right, Lois is the first among equals in the creative revolution in US advertising - he was responsible for the original VW campaign - and no more eminent figure exists in the field. He is author of The Art of Advertising and his most recent book What's the Big Idea? (1991) was widely acclaimed. Jessica Helfand, a former Rand student at Yale, is the new-media columnist for Eye magazine and writes regularly for i-D, Print and the AIGA Journal on design issues. She runs a design studio devoted to new media and is a highly respected writer.
"New York Times art director Steven Heller has teamed up with Phaidon to publish the first comprehensive survey of Rand's work - a hefty volume of 250 copiously illustrated, large-format pages. - Heller skilfully weaves Europe's influence on Rand into the book - Only history will reveal if any graphic designer can bestride the 21st century as Rand did the 20th. If you don't already have his books, this would make a valuable addition to any designer's library." Design Week "Steven Heller's authoritative and highly detailed biography of one of the true pioneering giants of 20th century design, is the first book of Rand's work that does not actually bear the authorship of Rand himself. - Reichart's elegant display of Rand's formidable work is given centre-stage. - Chronicled with immense thoroughness and through his long-standing friendship with Rand, Heller has also drawn a vivid and engaging picture of Rand's character and intellect, so inextricably linked to his individualistic approach to design. - this book is an outstanding tribute, in both literary and visual terms, to a truly inspirational man. - Alan Fletcher described Rand as the 'first guru of design' - fitting homage to an exceptional designer, author and eminent educator - and this is a book which every graphic design student should be made to study." Chartered Society of Designers Journal "Steven Heller and the other contributors do not disappoint: the depth of the research and the quality of the analysis have resulted in a comprehensive examination of Rand's career, personality and philosophies."
 |
Ask a Question About this Product More... |
|
