Table of Contents

Preface and Acknowledgments vii


1 Introducing the Disney Universe 1


2 Disney History(ies) 6


3 The Disney Empire 28


4 Corporate Disney in Action 70


5 Analyzing the World According to Disney 108


6 Dissecting Disney’s Worlds 153


7 Disney and the World 183


8 Living Happily Ever After? 219


Notes 226


Index 257

About the Author

Janet Wasko is Professor of Communication at the University of Oregon, Eugene.

Reviews

'Janet Wasko's Understanding Disney is a comprehensive
critical examination of the Disney company and its operations. This
is an ambitious, thoughtful and exciting book - one of the most
important books in media studies in years, and it deserves the
attention of scholars and students everywhere.' Robert W.
McChesney, University of Illinois at Urbana-Champaign.

'Janet Wasko, one of the foremost political economists of
communication, turns her considerable skills and energy to
analysing the nearly endless flow of Disney products worldwide. The
result is an E-ticket ride for everyone, from general readers to
Disney specialists.' Susan Davis, University of California, San
Diego