Table of Contents

Part 1: A Cultural Studies Approach to Gender, Race, and Class in Media
1. Cultural Studies, Multiculturalism, and Media Culture - Douglas Kellner
2. The New Media Giants: Changing Industry Structure - David Croteau and William Hoynes
3. The Meaning of Memory: Family, Class and Ethnicity in Early Network Television - George Lipsitz
4. Naked Capitalists - Frank Rich
5. Hegemony - James Lull
6. Women Read the Romance: The Interaction of Text and Context - Janice A. Radway
7. Black Sitcom Potrayals - Robin R. Means Coleman
8. The Whites of Their Eyes: Racist Ideologies and the Media - Stuart Hall
9. Hetero Barbie? - Mary F. Rogers
10. Popular Culture and Queer Representation: A Critical Perspective - Diane Raymond
11. White Negroes - Jan Nederveen Pieterse
12. Inventing the Cosmo Girl: Class Identity and Girl-Style American Dreams - Laurie Ouellette
13. Living Single and the ′Fight for Mr. Right′: Latifah Don′t Play - Kristal Brent Zook
14. "Who(se) am I: Ownership, Identity and Multitextual Readings of Women in Hip Hop" - Imani Perry
15. Queer ′n′ Asian on - and off - the Net: The Role of Cyberspace in Queer Taiwan and Korea - Chris Berry and Fran Martin
Part II. Marketing a Consumer Culture
16. Space Jam: Media Conglomerates Build the Entertainment City - Susan G. Davis
17. Kids for Sale: Corporate Culture and the Challenge of Public Schooling - Henry A. Giroux
18. The Greatest Story Ever Sold: Marketing and the O.J. Simpson Trial - George Lipsitz
19. The New Politics of Consumption: Why Americans Want So Much More Than They Need - Juliet Schor
20. Nike, Social Responsibility, and the Hidden Abode of Production - Carol A. Stabile
21. " You′ve Never Had a Friend Like Me": Target Marketing Disney to a Gay Community - Sean Griffin
22. Advertising and the Political Economy of Lesbian/Gay Identity - Fred Fejes
23. Sex, Lies and Advertising - Gloria Steinem
24. In Spite of Women: Esquire Magazine and the Construction of the Male Consumer - Kenon Breazeale
Part III. Advertising and Identities
25. Image-Based Culture: Advertising and Popular Culture - Sut Jhally
26. "The More You Subtract, the More You Add": Cutting Girls Down to Size - Jean Kilbourne
27. Cosmetics: A Clinique Case Study - Pat Kirkham and Alex Weller
28. "Con-fusing" Exotica: Producing India in Advertising - Sanjukta Ghosh
29. Advertising and People of Color - Clint C. Wilson II and Felix Gutierrez
30. Current Perspectives on Advertising Images of Disability - Beth A. Haller and Sue Ralph
31. Selling Sexual Subjectivities: Audiences Respond to Gay Window Advertising - Katherine Sender
32. Gender and Hegemony in Fashion Magazines - Diana Crane
Part IV. The Violence Debates
33. Television Violence: At a Time of Turmoil and Terror - George Gerbner
34. Advertising and the Construction of Violent White Masculinity: From Eminem to Clinique for Men - Jackson Katz
35. The Mighty Morphin Power Rangers: Teachers Voice Concern - Diane E. Levin and Nancy Carlsson-Paige
36. Lay Theories of Media Effects: Power Rangers at Pre-School - Ellen Seiter
37. Lessons from Littleton: What Congress Doesn′t Want to Hear About Youth and Media - Henry Jenkins
38. Hidden Politics: Discursive and Institutional Policing of Rap Music - Tricia Rose
39. The Pornography Debates: Beyond Cause and Effect - Karen Boyle
40. Pornography and the Limits of Experimental Research - Robert Jensen
41. Mass Market Romance: Pornography for Women is Different - Ann Barr Snitow
42. Everyday Pornography - Jane Caputi
43. King Kong and the White Woman - Gail Dines
Part V. TV By Day
44. Gendered Television: Femininity - John Fiske
45. Daze of Our Lives: The Soap Opera as Feminine Text - Deborah D. Rogers
46. Women Watching Together: An Ethnographic Study of Korean Soap Opera Fans in the United States - Minu Lee and Chong Heup Cho
47. " I Think of Them As Friends": Interpersonal Relationships in the Online Community - Nancy K. Baym
48. " No Politics Here": Age and Gender in Soap Opera "Cyberfandom" - Christine Scodari
49. Consuming Pleasures: Active Audiences and Soap Opera - Jennifer Hayward
50. Cathartic Confessions of Emancipatory Texts? Rape Narratives on the Oprah Winfrey Show - Sujata Moorti
51. The Mediated Talking Cure: Therapeutic Framing of Autobiography in TV Talk Shows - Janice Peck
52. The Case Against Sleeze TV - Jo Taverner
53. Sitting Ducks and Forbidden Fruit - Joshua Gamson
Part VI. TV By Night
54. Why Television Keeps Re-creating the White Male Working-Class Buffoon - Richard Butsch
55. The Fox Network and the Revolution in Black Television - Kristal Brent Zook
56. Representing Gay Men on American Television - Kylo-Patrick R. Hart
57. What′s Wrong with this Picture? The Politics of Ellen′s Coming Out Party - Susan J. Hubert
58. Once in a Lifetime: Constructing "The Working Woman" Through Cable Narrowcasting - Jackie Byars and Eileen R. Meehan
59. In Their Prime: Women in Nighttime Drama - Karen Lindsey
60. Workplace Dramas, Ensemble Casts, 1990s Style - Donald Bogle
61. This Is For Fighting, This Is For Fun: Camerawork and Gunplay in Reality-Based Crime Shows - Fred Turner
62. Here Comes the Judge: The Dancing Itos and the Televisual Construction of the Enemy Asian Male - Brian Locke
63. Ling Woo in Historical Context: The New Face of Asian American Stereotypes on Television - Chyng Feng Sun
64. Jewish Women on Television: Too Jewish or Not Enough? - Joyce Antler
Part VII. The Internet
65. The Titanic Sails On: Why the Internet Won′t Sink the Media Giants - Robert McChesney
66. " Where Do You Want to Go Today?" Cybernetic Tourism, the Internet, and Transnationality - Lisa Nakamura
67. Television and the Internet - Ellen Seiter
68. Dating on the Net: Teens and the Rise of "Pure" Relationships - Lynn Schofield Clark
69. Staking Their Claim: Women, Electronic Networking, and Training in Asia - Rhona O. Bautista
70. The Cherokee Indians and the Internet - Ellen L. Arnold and Darcy C. Plymire
A List of Media Activist Organizations
Glossary
Bibliography
Author Index
Subject Index
About the Editors
About the Contributors

About the Author

Gail Dines is a professor of sociology and women’s studies at Wheelock College in Boston, where she is also chair of the American studies department. She has been researching and writing about the pornography industry for over twenty years. She has written numerous articles on pornography, media images of women, and representations of race in pop culture. Her latest book is PORNLAND: How Pornography has Hijacked our Sexuality. She is a cofounder of the activist group Stop Porn Culture! Jean M. Humez is a professor emerita of women’s studies at the University of Massachusetts, Boston, where she has taught courses in both women’s studies and American studies and chaired the women’s studies department. She designed and taught an undergraduate women and the media course early in her career, and came to collaborate with Gail Dines through her interest in media text analysis. She has also published books and articles on African American women’s spiritual and secular autobiographies, and on women and gender in Shaker religion. Her most recent book is Harriet Tubman: The Life and the Life Stories.

Reviews

"The framework used for thinking about the mass media industry is excellent. And . . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."