Contents: Preface. Part I: The Transnational Media Corporation: Business and Economic Considerations. The Transnational Media Corporation and Foreign Direct Investment. Deregulation, Privatization and the Changing Global Media Environment. The Globalization of Television Trade and Distribution. The Transnational Advertising Agency: Global Messages and Free Market Competition. Telecommunications and Intelligent Networks: Managing the Transnational Corporation. Expanded Cable and Open Video Systems: Establishing a Blueprint for Broadband Residential Services. The Transnational Media Corporation: Cultural Trespass and Challenges to National Sovereignty. Part II: Transnational Media: The Players. Time Warner, Inc. The Sony Corporation. Bertelsmann A.G. The Walt Disney Company. News Corporation Ltd.
Gershon, Richard A.
"...Gershon has written one of the clearest descriptions of today's
TNMCs, the major influences on their operations, and their good as
well as bad effects around the world.""Overall, this is an
outstanding piece of work. Professor Gershon is to be congratulated
on pulling together a tremendous amount of extremely useful and
hard to find information. Both experts and novices who are
interested in this topic will benefit from this excellent piece of
work."
—Michael O. Wirth
University of Denver"This is an excellent book, scholarly to the
extent it needs to be, but at the same time clearly written so that
it provides an overall sense for the subject, a feeling if you will
for why things are as they are."
—Rod Rightmire
Indiana University
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