Table of Contents

Preface 1. The Responsibilities of Media and Journalism 2. Preparing Yourself for Management 3. Motivation and the Work Force 4. Qualities of Leadership and Management 5. Decision-Making 6. Media Ethics, Regulation, and the Law 7. Operations/Structure of Corporate Media 8. Budgeting/Financial Management 9. Sales, Marketing and Market Analysis 10. Consolidation and Convergence 11. Entrepreneurship 12. Technology Creates a New Media Index

About the Author

Dennis F. Herrick is a full-time lecturer in journalism in the Department of Communication and Journalism at the University of New Mexico. Formerly an instructor in journalism at the University of Iowa, Herrick has extensive media experience over 35 years, including 10 years as a daily newspaper reporter, eight as a congressional chief of staff, and 12 years as owner and publisher of a group of weekly newspapers. View Dennis F. Herrick's website for Media Management in the Age of Giants