Table of Contents

Acknowledgements A Template for New World Fashion Testing the Waters: Morality and Undressing the Body Show and Tell: Popularizing the Swimsuit Body Business: Beauty Made to Measure Going for Gold: Sport and Fashion Shaping Up: The History and Development of Swimsuit's Integration into the Fashion Industry Branded Nation: A Place in the Sun References

Promotional Information

This exciting book explores the history and significance of the swimsuit, revealing how fashion, sport, entertainment, publicity and national identity have been played out in this unique and at times scandalous garment.

About the Author

Christine Schmidt is a fashion researcher and independent fashion and concept consultant.

Reviews

The Swimsuit presents a unique perspective on a topic that has been covered reasonably well in Europe and America.
*Costume*

This book will appeal to academic and non-academic readers alike who are interested in swimsuits, in beach culture (especially in Australia) and in ideas about modesty and what parts of the body can or cannot be revealed to the public gaze.
*TRC*

In this book Christine Schmidt traces the history of this fairly modern piece of attire, from the murky world of men's underwear and circus/performance wear to its current elevated position in the fashion world. The author also goes into the historical, sociological and cultural context in which to view the swimsuit.
*The Crack*

Schmidt writes clearly and lucidly... Production quality is high and the volume is well illustrated... The Swimsuit shows how important it is that scholars and analysts of sport pay attention to and explore broader and related cultural industries. The sport-fashion links are among the most useful there: as two borderline and hybrid cultural industries, their interweaving can and should tell us a lot about sport as a consumer industry and its contemporary cultural imbrications.
*idrottsforum.org*

Summarized
*Book Bit for WTBF-AM/FM*