Table of Contents

Preface. Part 1. Introduction: What is Social Cognition? Making Sense: The Construction of Social Reality. Different Perspectives on the Social Thinker. The Cognitive Component of Social Cognition. What is Social about Social Cognition? Overview - The Structure of This Book. Chapter Summary. Discussion Questions. Part 2. A First Look at Social Cognition: General Framework and Basic Assumptions. Overview: Main Ingredients and Steps of Information Processing. General Themes Underlying the Construction of Social Reality. Theme 1: Top-down and Bottom-up Processing. Theme 2: The Limitation of Human Processing Capacity Requires Simplifications and Short-cuts. Theme 3: Amount of Processing: Processing Capacity and Processing Motivation. Theme 4: Automatic and Controlled Processes. The Sequence of Information Processing. Perception and Attention. What Attracts Individuals' Attention? What are the Consequences of Salience? Encoding and Interpretation. Storage and Retrieval. Further Processes, Inferences, Judgments and Decisions. Selecting, Weighing, and Integrating Information. Heuristics as Judgmental Short-Cuts. The Selection of a Behavioral Response. Chapter Summary. Discussion Questions. Part 3. Memory Organizing as a Key to Understanding Social Cognition. How is Information Organized in Memory? Types of Representation of Knowledge Structures. Cognitive Consistency. How is Information Retrieved? The Priming Paradigm as a Major Research Tool. Types of Priming. Linking Old to New Information. The Self as a Powerful Knowledge Structure. A Place for Inconsistent Information. Controlling the Consequences of Activated Information. Direct Correction. Recomputation. Differential Use of Activated Information. Automatic Control of Stereotyping. Using Implicit Social Cognition for Diagnostic Purposes. Chapter Summary. Discussion Questions. Part 4. Judgmental Heuristics in Social Cognition. Introduction. What are Judgmental Heuristics? Availability Heuristic. Ease of Retrieval as Basis of Judgment. Dissociation between Ease of Retrieval and Frequency. Perceived Ease of Retrieval. The Availability Heuristic in Social Judgments. Representativeness Heuristic. Representativeness as the Basis of Judgment. A Single Element as Representative of a Category: Ignoring Base Rates. A Conjunction is Representative of One Person: Disregarding the Principle of Extensionality. A Sample is Representative for the Whole: Misperception of Coincidence. Anchoring and Adjustment. What Causes the Anchoring Effect? The Selective Accessibility Model (SAM). Adjustment and Anchoring in the Formation of Social Judgments. Other Heuristics in the Judgmental Process. Feelings as the Basis for Heuristic Judgment Formation. Affective Feelings. Non-affective Feelings as the Basis of Judgment. Specific Stimuli Characteristics as the Basis for Heuristic Judgments. Alternative Explanations and Further Developments. Task Understanding. Other Cognitive Processes. Presentation Format. Concluding Remarks. Possibilities and Conditions of the Flexible Use of Judgmental Heuristics. Outlook. Chapter Summary. Discussion Questions. Part 5. The Use of Information in Judgments. Using What's on Your Mind! Cognitive Aspects of Information Use. Awareness of Being Influenced. Content or Experience? Typicality and Representativeness. Applicability. The Communication of Judgments. The Inclusion/exclusion Model. Motivational Aspects of Information Use. Content versus Experience - A Question of Processing Motivation. Accountability and Reasons. Individual's Motivation to Avoid the Impact of Stereotypes. Individuals' Need for Cognition. The Role of Knowledge. Chapter Summary. Discussion Questions. Part 6. Testing Hypothesis in Social Interaction: How Cognitive Processes are Constrained by Environmental Data. Social Hypothesis Testing: Updating Knowledge in the Light of Environmental Data. Self-selected Data: The Information Search Paradigm. Self-produced Data:

Reviews

""I enjoyed reading this manuscript very much.It is engagingly written conveys a coherent metatheoretical perspective and provides a rich basis of carefully selected empirical material. In short, this book provides a state-of-the-art presentation of social cognition research."
-Gerd Bohner, Universitat Bielefeld
"Altogether a very well written book that covers the general principles of social cognition research in an easily accessible manner without simplifying too much. A great feature of the book is the coverage of the latest research without neglecting the classics."
-Michaela Wanke, Universitat Erfurt
"I think this is an excellent book, which will fill a gap in the book market by getting underneath the phenomena of social cognition to explain how it all works."
-Donald Pennington, Coventry University