PART ONE: PRELIMINARIES
Introduction to the Book
The Rise of Mass Media
PART TWO: THEORIES
Concepts and Models for Mass Communication
Theory of Media and Theory of Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media and Society
PART THREE: STRUCTURES
Media Structure and Performance
Principles and Accountability
Media Economics and Governance
Global Mass Communication
PART FOUR: ORGANIZATIONS
The Media Organization
Pressures and Demands
The Production of Media Culture
PART FIVE: CONTENT
Media Content
Issues, Concepts and Methods of Analysis
Media Genres and Texts
PART SIX: AUDIENCES
Audience Theory and Research Traditions
Audience Formation and Experience
PART SEVEN: EFFECTS
Processes and Models of Media Effects
Socio-Cultural Effects
News, Public Opinion and Political Communication
Epilogue
The Future of Mass Communication
Denis McQuail (1935-2017) was Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publication is McQuail′s Media and Mass Communication Theory, 7th edition., SAGE, 2020, co-authored by Mark Deuze.
′McQuail, as always, offers a clear, concise and - above all - highly accessible introduction to and overview of the sprawling field of communication research and theory′ - Anders Hansen, University of Leicester ′One of the most important texts on mass media at present′ - A McDowell, Bell College of Technology ′It covers almost everything in mass communication and can be used long after the course as a reference book′ - Piet Bakker, University of Amsterdam
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