Selected Entries Include: * Absolut Vodka * British Airways* Censorship by Advertisers * Children: Targets of Advertising * Demographics * Eastman Kodak Company * Feminism, Impact of * Fuller & Smith & Ross, Inc. * Government Regulation * History: Pre-19th Century * Infomercial * Japan * Kraft Foods, Inc. * Logo * Music and Jingles * Negative Advertising * Outdoor Advertising * Package Design * Radio * Sex in Advertising * Typography * Volkswagen * Xerox Corporation * Yahoo! * And many more.
McDonough, John; Egolf, Karen
"This remarkably illustrated, three-volume work holds considerable
worth for business historians and others... A rich treasure trove."
-- Enterprise & Society
"This excellent encyclopedia fills a significant gap." -- Library
Journal, Best Reference Source 2003"Well-researched, thorough, and
fascinating, it belongs in all business collections and most
academic and large public libraries." -- Booklist/RBB (starred
review)"Represents a milestone in the scholarly treatment of
advertising history... The first thing of its kind... Delightfully
rich detail can be found... Highly recommended. Academic, general,
and professional readers." -- Choice
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