Table of Contents

Preface; Acknowledgements; Part 1 INTRODUCTION; 1. International Business: An Overview; Part 2 INTERNATIONAL BUSINESS ENVIRONMENT; 2. International Cultural Environment; 3. International Political Environment; 4. International Economic Environment; Part 3 TRADE PART AND INVESTMENT; 5. International Trade Theory; 6. The Political Economy of International Trade; 7. Regional Economic Integration; 8. Foreign Direct Investment; Part 4 MONETARY SYSTEM. 9. Foreign Exchange Market; 10. International Monetary System; Part 5 STRATEGY AND STRUCTURE; 11. The Strategy of International Business; 12. The Organization Strategy of International Business; Part 6 BUSINESS OPERATIONS; 13. International Production; 14. International Marketing; 15. International Human Resource Management; 16. International Financial Management; Index.

About the Author

SANJAY MISRA, Ph.D., is with the Department of Business Administration, MJP Rohitkhand University, Bareilly (UP). Dr. Misra is a life member of the All India Commerce Association and North India Management Association, and has published many articles in reputed journals. P.K. YADAV, Ph.D., is Pro-Vice-Chancellor and Head, Department of Business Administration, Faculty of Management, MJP Rohilkhand University, Bareilly. Professor Yadav has published 75 research papers in national and international journals, and has participated in about 100 conferences.