Table of Contents

Foreword by Ernie Accorsi

Chapter 1: I Come To You With Clean Hands

Chapter 2: The Golden Boy From Golden State

Chapter 3: Glamour, Glitter, and Grit. The Education of a Young Man

Chapter 4: To The Olympics and Back

Chapter 5: 1958-59 The Game has Arrived

Chapter 6: New Kids on the Block

Chapter 7: The Torch is Passed

Chapter 8: 1961-62--Building a Modern NFL

Chapter 9: NFL Films

Chapter 10: 1963 - The Crucible

Chapter 11: The Irreconcilable Decision

Chapter 12: Thelma and Annie

Chapter 13: License to Print Money - NFL Properties

Chapter 14: The Arms Race - Upping the TV Ante

Chapter 15: Exit the Air Ace, Enter the Genius

Chapter 16: Who Do you Trust? Or Let’s Make a Deal

Chapter 17: The Not So Super Bowl

Chapter 18: Heidi

Chapter 19: Joe Willie Guarantees Victory - and Trouble

Chapter 20: Turn on the Lights, the Party’s Started!

Chapter 21: Carrie

Chapter 22: Mr. Garvey’s Restless Workers

Chapter 23: Rozelle Rule Gets a Reprieve

Chapter 24: Just Win Baby and the Silent Autumn of 1982

Chapter 25: USFL or USLSS?

Chapter 26: Strike Three, but not Out

Chapter 27: Time to Smell the Roses

Chapter 28: The Sunset Years

Chapter 29: From Rozelle to Tagliabue to Goodell

About the Author

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Reviews

"Many football fans will enjoy reading in-depth accounts of people or incidents they've only heard about in passing!. Davis does a superb job of weaving the story of a man's life with the evolution of a sport he guided." Chicago Sun-Times 20071115 "A well-written and thorough portrait of one of the most prominent sports people of the 20th century." Library Journal 20071115