Table of Contents

Preface
I. INTRODUCTION
Rhetorical Analysis of a Magazine Ad
Homer, " The Envoys Plead with Achilles"
Analysis of "The Envoys Plead with Achilles"
A Brief Explanation of Classical Rhetoric
The Five Canons of Rhetoric
The Three Kinds of Persuasive Discourse
The Relevance and Importance of Rhetoric for Our Times
II. DISCOVERY OF ARGUMENTS
Formulating a Thesis
The Three Modes of Persuasion
The Appeal to Reason
Principles of Definition
Other Methods of Definition
The Syllogism
The Enthymeme
The Example
The Fallacies
The Ethical Appeal
The Emotional Appeal
The Topics
The Common Topics
Special Topics
Manuel Bilsky, McCrea Hazlett, Robert E. Streeter, and Richard M. Weaver: "Looking for an Argument"
Richard L. Larson: "A Plan for Teaching Rhetorical Invention"
External Aids to Invention
Biography
Books of Quotations and Concordances
Biblical Concordances
Indexes to Periodicals
Other Periodical Indexes
Handbooks
Dictionaries
Other Specialized Dictionaries
Bibliographies
Some Bibliographical Guides to Various Disciplines
Annual Bibliographies
Syntopicon
An Illustration of the Use of the Search Strategy
Readings
Rachel Carson: "The Obligation to Endure"
Topical Analysis of Rachel Carson's "The Obligation to Endure"
Socrates' Apology
Analysis of the Topics in "Socrates' Apology"
Obituary for Katharine Sergeant White
An Analysis of the Topics in Katherine Sergeant White's Obituary
James Madison: "The Federalist, No. 10"
Mark Ashin: "The Argument of Madison's 'Federalist, #10'"
Edmund Burke: "Letter to a Noble Lord"
Thomas Henry Huxley: "Science and Culture"
Matthew Arnold: "Literature and Science"
III. ARRANGEMENT OF MATERIAL
The Parts of a Discourse
Introduction
Statement of Fact
Confirmation
Refutation
Conclusion
Concluding Remarks on Arrangement
Readings
Thomas A. Sancton, "Planet of the Year"
Analysis of the Arrangement in Thomas A. Sancton's "Planet of the Year"
Martin Luther King, Jr.: "Letter from Birmingham Jail"
Analysis of the Arrangements of "Letter from Birmingham Jail"
Henry David Thoreau: "Civil Disobedience"
IV. STYLE
Grammatical Competence
Choice of Diction
An Adequate Vocabulary
Purity, Propriety, and Precision of Diction
Composition of the Sentence
Study of Style
Kind of Diction
Length of Sentences
Kinds of Sentences
Variety of Sentence Patterns
Sentence Euphony
Articulation of Sentences
Figures of Speech
Paragraphing
A Student Report on a Study of Style
Figures of Speech
The Schemes
The Tropes
Concluding Remarks on the Figures of Speech
Imitation
Testimonies about the Value of Imitation
Rollo Walter Brown: "How the French Boy Learns to Write
Exercises in Imitation
Readings
Hugh Blair: "Critical Examination of the Style of Mr. Addison in No. 411 of The Spectator
John F. Kennedy: "Inaugural Address"
The Editors of The New Yorker: "John F. Kennedy's Inaugural Address"
Analysis of the Style of John F. Kennedy's "Inaugural Address"
A Paragraph by Virginia Woolf to be Analyzed for Style
An Analysis of the Style of the Paragraph by Virginia Woolf
Analysis of Style as Persuasion in the "Letter from Birmingham Jail by Richard P. Fulkerson
V. THE PROGYMNASMATA
A Sequence of Assignments
VI. A SURVEY OF RHETORIC
Classical Rhetorics
Rhetoric During the Middle Ages
Some Continental Rhetoricians
English Vernacular Rhetorics of the Sixteenth Century
English Rhetorics of the Seventeenth Century
English Rhetorics of the Eighteenth Century
Rhetoric in the Nineteenth and Twentieth Centuries
Bibliography
Index

Reviews

"A definitive, highly usable, rigorous text--I have used it with great success for many years. The new material in the 4th edition is marvelous. Exactly the kind of work needed to prepare teachers."--Mitzi Brunsdale, Mayville State University
"An indispensable and lucid guide to rhetoric that will make students proficient writers and acute interpreters of texts ranging from contemporary advertisements to Homer."--Corinne E. Blackmen, Southern Connecticut State University
"Interesting and well written. I particularly like the selected readings by Homer, Socrates, Madison, Thoreau, and the others. A very comprehensive study."--Wendy Stackable, Covenant Christian Academy
Praise for the previous edition (1st 3 quotes): "Remains the single best, most comprehensive, most readable, most useful, most usable text for both introductory and advanced classes in rhetoric/composition."--Vivian Thomlinson, Cameron University
"A classic in the field of composition studies, a work that has shaped the disciplone. Sorts out the often confusing writings of classical rhetoric and shows how the ancient art can help contemporary students negotiate the realm of persuasive discourse."--Gary Layne Hatch, Brigham Young University
"The definitive rhetorical handbook for contemporary students."--William Sewell, Southwest Missouri State University
"My students appreciate the clear and complete explanations of rhetorical principles in this text."--Jody D. Brown, Ferrum College
"An excellent text for Advanced Composition and Rhetoric because it allows you to pace the course according to the level of your classes."--Mark Craver, George Mason University