Table of Contents

I: GETTING READY: THE MEDIA AND MEDIA STUDIES; 1. Defining the Media; 2. Media Studies; 3. What Do the Media Do to Us? Media and Society; 4. What's in a Name? Language and the Social Construction of Reality; 5. Mediation and Representation; 6; II: PICTURES; 7; 8; III: STORIES; 9; 10; 11; IV: MAKING SENSE: IDEOLOGY, DISCOURSE, AND HEGEMONY; 12; 13; 14; 15; V: BOYS AND GIRLS, BLACKS AND WHITES: GENDER AND ETHNICITY; 16; 17; 18; VI: BUT THEY KEEP MOVING THE POSTS: POSTMODERN PERSPECTIVES; 19; 20; APPENDIX 1 MODEL ESSAY: ANALYSIS OF AN ADVERTISEMENT; APPENDIX 2 MODEL ESSAY: ANALYSIS OF THE OPENING SEQUENCE OF LUE VELVET