Table of Contents

Introduction
1: The Growth of an International Cigarette Industry
Part 1: Origins
2: A Product with Global Potential
3: Origins of a Multinational Enterprise
Part 2: Pioneers of an International Mass Market
4: Birth of a Multinational Enterprise
5: The Impact of Conflict
Part 3: Commerce and Colonialism in Asia
6: BAT in China
7: BAT in India
Part 4: International Business in an Unstable World
8: Maintaining Global Leadership
9: Sir Hugo's Empire
Conclusion
10: The Global Cigarette

About the Author

Howard Cox is Principal Lecturer at the Business School, Professor of International Business History, Worcester Business School, University of Worcester Previous positions have included Visiting Fellow at the Centre for International Business History, University of Reading, and Visiting Lecturer at Zhongshan University, Guangzhou, China.

Reviews

It is researched in great detail and well illustrated; the photos of the Indian and Chinese markets are fascinating Social History of Medicine Of particular interest is the book's detailed study of the role of BAT in the Indian and Chinese markets in the early part of the twentieth century Social History of Medicine Extremely well-researched, well-written, and sobering account ... the book is excellent and will appeal to a wide audience Business History Review Authoritative account... many interesting details... some splendid photographs Times Literary Supplement