Table of Contents

Introduction: The Business of Sustainability
Part 1: Green Intentions
1: Pioneering in Food and Energy
2: Poisoned Earth: Green Businesses 1930s-1950s
3: Earthrise and the Rise of Green Business
4: Accidental Sustainability: Waste and Tourism as Green Businesses
PART 2: Green Business
5: Making Money By Saving the World
6: Building Green Institutions
7: Can Finance Change the World?
8: The Green Team: Government and Business
9: Corporate Environmentalism and the Boundaries of Sustainability
10: Conclusion

About the Author

Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. Professor Jones researches the evolution, impact, and responsibility of global business. He is a Fellow of the Academy of International Business and
Fellow of the Royal Historical Society. His recent books include Multinationals and Global Capitalism: From the Nineteenth to Twenty First Century (Oxford University Press, 2005), Renewing Unilever.
Transformation and Tradition (Oxford University Press, 2005), and Beauty Imagined (Oxford University Press, 2011)

Reviews

Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the history of capitalism.
*Ann-Kristin Bergquist, Business History, Routledge*

Profits and Sustainability shows that financial and environmental sustainability are difficult to reconcile as the growing environmental awareness of consumers, businesses and the state has been accompanied by cumulative environmental deterioration. It should be read by anyone seeking to better understand the shifting boundaries of corporate sustainability that is, what businesses can and cannot accomplish in the fight against environmental degradation and climate change.
*Ganga Shreedhar, LSE Blog*