Table of Contents

Introduction
1: Gateshead
2: How the Game has Changed
3: Earthquake
4: Left Behind Britain
5: Farage's Followers
6: Sustaining Momentum
7: The Deal that Never Was
8: Learning Lessons
9: Ground Game
10: Targeting Territory
11: Into Battle
12: Results and Impact
Notes
Index

About the Author

Dr Matthew Goodwin is Professor of Politics in the School of Politics and International Relations at the University of Kent, and Associate Fellow at Chatham House. He is the co-author of Revolt on the Right: Explaining Public Support for the Radical Right in Britain, which was shortlisted for Political Book of the Year, as well as numerous other books and articles on British and European politics. In 2014 he was awarded the Richard Rose Prize for his
contribution to research. He appears regularly in the national media and tweets @GoodwinMJ
Dr Caitlin Milazzo is Assistant Professor in the School of Politics and International Relations at the University of Nottingham. She is the author of various articles on electoral outcomes and voting behaviour in Britain.

Reviews

[A] path-breaking study.
*David Marquand, New Statesman*

Goodwin and Milazzo tell their tale with brio and a fine journalistic eye for the good story ... They are particularly good on the Ukip threat to Labour.
*Philip Collins, The Times*

These are the best academic minds on the subject.
*John Rentoul, Independent*

Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP: Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly.
*Mark Perryman, Huffington Post UK*

Both a very good bit of political science and a comedy classic.
*Daniel Finkelstein, The Times*

The author's account of the election risks giving political science a good name. It is better sourced than any journalistic version of the same events I have read and has a commitment to narrative rare in academic writing ... Goodwin and Milazzo have an eye for the telling detail.
*Oliver Wiseman, Standpoint*

With impressive insider access to the major players in UKIP and a wide sweep of polling data the book presents a powerful account of an insurgent political party.
*The Ruralist*

The closeness of the authors to UKIP's campaign really does allow for a blow-by-blow account of the trials and tribulations of the partys breakthrough year.
*Melanie Onn, Labour Progress*

I cannot tell you how much I am enjoying @GoodwinMJ book about the UKIP election campaign. Amusing and entertaining!
*Douglas Carswell, on Twitter (@DouglasCarswell)*

Matthew Goodwin and Caitlin Milazzo meticulously map UKIP's politics and appeal in their book UKIP; Inside the Campaign to Redraw the Map of British Politics - essential reading ahead of the Euro Referendum in which UKIP will no doubt feature strongly.
*philosophyfootball.com*

Goodwin and Milazzo tell the story of UKIPs remarkable rise and provide the analysis needed to understand why it happened. This book is essential reading for anyone who wants to understand what has proven to be a major challenge to the conventional order of British party politics.
*John Curtice, University of Strathclyde*

A neat balance between insider account and expert analysis, this is a must-read for anyone wanting to understand Ukip--the bad boy of British politics.
*Tim Bale, author of Five Year Mission: The Labour Party under Ed Miliband*

A remarkably readable and well-informed work. It tells in a penetrating but objective way how Nigel Farage built a party from almost nothing to... winning four million votes (but only one seat) at Westminster. Anyone seeking to understand how the familiar regularities of British politics have so recently come under challenge should read this objective and well-informed study.
*Sir David Butler*