Table of Contents

PART ONE ; 1. Business research strategies ; 2. Research designs ; 3. Planning a research project and formulating research questions ; 4. Getting Started: Reviewing the literature and formulating research questions ; 5. Ethics and politics in business research ; PART TWO ; 6. The nature of quantitative research ; 7. Sampling ; 8. Structured interviewing ; 9. Self completion questionnaires ; 10. Asking questions ; 11. Structured observation ; 12. Content analysis ; 13. Secondary analysis and official statistics ; 14. Quantitative data analysis ; 15. Using SPSS for Windows ; PART THREE ; 16. The nature of qualitative research ; 17. Ethnography and participant observation ; 18. Interviewing in qualitative research ; 19. Focus groups ; 20. Language in qualitative research ; 21. Documents as sources of data ; 22. Qualitative data analysis ; 23. Computer-assisted qualitative data analysis: Using NVivo V7 ; PART FOUR ; 24. Breaking down the quantitative/qualitative divide ; 25. Mixed methods research: combining quantitative and qualitative research ; 26. E-research: using the Internet as object and method of data collection ; 27. Writing up business research

About the Author

Alan Bryman is Professor of Organisational and Social Research at the University of Leicester. Emma Bell is a Senior Lecturer in Organisation Studies at the University of Exeter.

Reviews

If you are a management or business studies undergraduate or postgraduate, doing either a research methods course or a research dissertation, then this is the book for you - a fantastic resource that covers everything you need in a concise, coherent and clear way.
*Keith Grint, Professor of Public Leadership & Management Institute of Governance & Public Management (IGPM), Warwick Business School, University of Warwick*

An ideal text for postgraduate and senior undergraduate research courses offered in business schools throughout the world. It is highly readable yet eminently authoritative, refreshingly practical yet academically sound, remarkably comprehensive yet by no means overwhelming. I found this to be a very useful teaching resource as well as reference source and strongly commend it to novice and veteran researchers alike.
*Professor Brad Jackson, Fletcher Building Education Trust Chair in Leadership, The University of Auckland Business School*