Preface
Chapter 1: The New Generation of Political Advocacy Groups
Chapter 2: The MoveOn Effect: Disruptive Innovation in the Interest
Group Ecology of American Politics
Chapter 3: Political Blogs as Politcal Associations
Chapter 4: "Online Tools for Offline Action" Neo-Federated
Political Associations
Chapter 5: Netroots as Networks - Building Progressive
Infrastructure
Chapter 6: Don't Think of an Online Elephant
Chapter 7: Innovation Edges, Advocacy Inflation and Sedimentary
Organizations
Research Appendix
Bibliography
Index
David Karpf is Assistant Professor in the Rutgers University School of Communication and Information, as well as a Faculty Associate at the Eagleton Institute of Politics and a Visiting Fellow with the Yale Information Society Project
"Amidst all the attention to social media, the transformation of
political organization is still poorly understood. Drawing on his
activist and academic experience, David Karpf not only claims - but
demonstrates - that the real impact of the new media environment
comes not through politics without organizations but from new forms
of organization. This engagingly written book will tell both
activists and academics how it is being done."--Sidney Tarrow,
Cornell
University, author of Power in Movement
"David Karpf's deep understanding of his subject matter is evident
on every page of this book: I ran MoveOn, and there are things in
here even I didn't know about us. For anyone who wants to
understand how new organizational models are changing the advocacy
world and politics more generally, The MoveOn Effect is
indispensable."--Eli Pariser, Board President, MoveOn.org
"This book provides a thorough and insightful look at the
organizational layer of political advocacy in the digital media
age. Karpf dives deftly into the depths of online politics in a way
that is informed theoretically as well as rich in the details of
real political advocacy. He advances a number of new concepts and
models for understanding contemporary politics."--Bruce Bimber,
Professor of Political Science and Communication, University of
California-Santa
Barbara
"One of the strengths of Karpf's pioneering work is undoubtedly
fueled by his professional
background. Because of his roots in both political advocacy and
academia, Karpf offers a
uniquely and richly nuanced account of the changing political
organizations landscape, infused with a mix of practical and
theoretical insights. The book is thus highly relevant not only to
political scientists and pundits, but to grassroots political
activists and Internet democracy advocates seeking to rally citizen
support. In the face of the many divisive issues in contemporary
society, The MoveOn Effect is no doubt a timely and valuable
contribution to our understanding and practice of
political organizing in the 21st century."--International Journal
of Interactive Communication Systems and Technologies
"Highly recommended."--CHOICE
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