Robert W. Rydell is professor of history at Montana State University - Bozeman. He is the author of six books, including All the World's a Fair and World of Fairs, both published by the University of Chicago Press. Rob Kroes is professor of American studies at the University of Amsterdam. He is the author of eleven books including, most recently, If You've Seen One, You've Seen the Mall and Them and Us: Questions of Citizenship in a Globalizing World.
"The book illuminates its subject brilliantly.... The lively, absorbing, and unusually insightful text wears its learning gracefully and, perhaps unexpectedly, alludes to older notions of American exceptionalism in explaining the national talent for cultural entrepreneurship." (American Historical Review)"
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