Table of Contents

Acknowledgments 1. A Lyceum of the Airwaves 2. The Very First Brush Strokes 3. The Price of Fame 4. Phoenix Rising 5. A Civilized Voice in a New Media Environment Notes Bibliography

Promotional Information

This book tells the story of how NPR has tried to provide an alternative to commercial broadcasting. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties to the present. The book draws on a wealth of primary evidence, including interviews with people who have been central to the NPR story. It also looks at how the network's content is now targeted toward its most loyal listeners-highly educated baby-boomers-who help support their local stations through pledges.

About the Author

Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.

Reviews

"In a highly readable work, McCauley offers a well-documented look at the people of NPR." -- Johanna Cleary, American Journalism "A book worth reading. Recommended." -- Choice "