Scripps' revolutionary attempt to produce a newspaper without advertising
Duane C. S. Stoltzfus is a professor of communication at Goshen College and the author of Pacifists in Chains: The Persecution of Hutterites during the Great War.
"Fascinating."--Editor and Publisher
"Offering details about Scripps's campaign of secrecy surrounding
the experiment, his dislike of department store executives, and his
support for labor, this book is an important edition to the
literature. . . . Recommended."--Choice
"This book's narrow focus on the Day Book makes an appealing case
study of the financing and operating of an American
newspaper."--Journal of American History
"A failed newspaper of the 1910s might seem to hold little
relevance for the challenges of twenty-first century journalism.
E.W. Scripps's Day Book, however, turns out to offer a case study
about the complexities of two current seminal journalistic debates:
the role of objectivity and the search for a viable business model
to accommodate the industry's civic responsibility."--American
Journalism
"Stoltzfus demonstrates that he is more than just an excellent
researcher and writer. The author connects the mission of The Day
Book almost 100 years ago with the twenty-first century world of
the media."--Journalism History
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