Stephen Fox, a freelance writer, is the author of Big Leagues: Professional Baseball, Football, and Basketball in National Memory; Blood and Power: Organized Crime in Twentieth-Century America; and other books.
"A fascinating account of what well may be this country's most
characteristic institution."--Andrew Hacker, New York Times Book
Review
"Academic masterpiece."--Matthew Weiner, creator of Mad Men
"You don't have to be in the life to relish this mosaic portrait of
the art-craft-business-profession that has mirrored and also shaped
American culture since 1880."--Publishers Weekly
"I've used this book in my undergraduate and graduate classes for
more than five years. It's an engaging treatment of a dynamic
subject, and students warm to it quickly."--Kim B. Rotzoll, author
of Advertising in Contemporary Society: Perspectives Toward
Understanding
"Arguably the best general history of advertising."--New York
Review of Books
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