James W. Cortada is Senior Research Fellow at the Charles Babbage Institute at the University of Minnesota and the author of Information and the Modern Corporation (MIT Press) and other books. He worked at IBM for thirty-eight years in sales, consulting, managerial, and research positions.
[An] excellent and I am tempted to label definitive book.... The
research and background context is amazing and the book is readable
throughout.—Tyler Cowen, Marginal Revolution
A good read. It is engaging and replete with juicy tidbits. The
detailed discussion about sales, arguably the firm's most
influential function and its main source of competitiveness for
much of the twentieth century, is the book's key contribution to
the literature on IBM.—Nature
[IBM] touches but lightly on the history of technology and is
written primarily with a readership of business historians and
corporate professionals in mind. Cortada ascribes IBM's brand
success more to its historical managerial outlook and sales culture
than its engineering units.... Authoritative.—TIMES HIGHER
EDUCATION
A behemoth of a book for a behemoth of a company.... Chronicles the
century-plus long span of a company that once dominated American
business. As a narrative history of a sprawling business, it
succeeds, with Cortada weaving in more scholarly historiographical
debates and analysis as relevant throughout the book. The book is
massive and exhaustively researched.... An ambitious and
well-executed narrative business history, and many different
readers will find something of value in its many pages.—Information
and Culture
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