This book is a gem and reads like a thriller. John McDonald was a superb business writer who combined an innate understanding of context with an appreciation of strategy. The book should be read by all who are concerned with business reporting, business, and legal advice. -- Martin Shubik, Cowles Foundation for Research in Economics, Yale University McDonald's manuscript is written with a rare combination of verve and strong documentation. The story it tells is an important one -- of a collaboration that produced what Bill Gates called 'probably the best book to read if you want to read only one book about business.' -- Steven J. Brams, Professor of Politics, New York University John McDonald created one of the masterpieces of American management literature, Alfred P. Sloan's My Years with General Motors. How the book was created is itself an intriguing story about the making of books today. What happened afterwards, and how credit and money were apportioned, is equally intriguing, and McDonald, a master journalist, tells the story well. -- Nathan Glazer, Professor Emeritus, Department of Sociology, Harvard University
John McDonald (1906-1998) was an editor and writer for Fortune magazine for three decades and the ghostwriter for Alfred P. Sloan's My Years with General Motors. He was also the author of books on business, game theory, and fly fishing.
McDonald has given us what may be the best book about business, and
about book publishing, to appear this year.
*Marketplace (American Public Radio)*
More than a book about a book, it describes how a gutsy gadfly
thwarted a giant corporation...
*Boston Globe*
McDonald has given us what may be the best book about business, and about book publishing, to appear this year.
* Marketplace (American Public Radio) *More than a book about a book, it describes how a gutsy gadfly thwarted a giant corporation...
* Boston Globe * |
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