Table of Contents

INTRODUCTION
1. Sport, marketing and communication
2. Sports sponsorship
3. Sport sponsoring and public relations
4. Sports sponsorship and advertising
5. Sports sponsorship and direct marketing 
6. Sports sponsorship and sales promotion
7. The effectiveness of sports sponsorship communication

Promotional Information

Sports Sponsorship and Marketing Communications provides a uniquely European and cutting edge approach to the marketing communication of brands that invest in sport sponsoring.