Contents
Consumer psychology: what it is and how it emerged Consumer memory
and learning Perception and attention Identity and consumption The
emotional consumer Attitudes Advertising psychology Motivational
determinants of consumer behaviour Consumer decision making and
brand loyalty The Internet Children as consumers Consumption and
happiness Consumers and the environment References
Author index
Subject index
Dr Jansson-Boyd is a senior lecturer in the Department of Psychology at Anglia Ruskin University, Cambridge, UK, where she teaches Consumer Psychology.
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