Table of Contents

Introduction 1. Reading the Media: Image analysis, Narrative, Genre, Representation, Media intertextuality, Media ideology, Realism, Further work, Further reading 2. Media Audiences: Further work, Further reading 3. Media Institutions: Further work, Further reading, Further information on regulation 4. Three Case Studies: Case study: News, Case study: Advertising, Case study: Pop music 5. Essential Media Skills: Research skills, Further reading, Production skills, Preparing for exams Resources Glossary Bibliography

About the Author

Philip Rayner is a Senior Lecturer in Media Communications at Cheltenham & Gloucester College of Higher Education and a Principal Moderator and Principal Examiner for A-Level Media Studies. Peter Wall is a Chief Examiner and Principal Moderator for GCSE Media Studies and a Chair of Examiners for Media Studies A Level. He is also a freelance lecturer `nd writer in Media Studies. Stephen Kruger is a Chief Examiner for Media Studies A Level and Head of Media Studies at Holland Park School.

Reviews

'Approaches to textual analysis are well described, and activities, pegged to specific examples in the text, are helpful in showing how to apply analysis ... teachers will undoubtedly find some of the descriptions of Institutions, theory or study skills useful supplements to their own teaching.' - The English and Media Magazine

'Succeeds in achieving a depth and a lightness of touch: the section on media audiences, for example is excellent.' - Dan Fleming, Times Higher Education Supplement