1. The Consuming Society 2. Consumption Patterns 3. Making of the Consumer 4. Consumption in Modern Society 5. The Social Construction of Consumption Patterns in Modern Society 6. (Post)Modernity and Consumption 7. Postmodern Consumption 8. Global Consumption 9. Consuming People 10. The New Theater of Consumption
Nikhilesh Dholakia, A. Fuat Firat
"This book provides a provocative, well-grounded, and insightful
analysis of the consequences and possibilities of living in a
global consumer society. It asks us to take a step back and
consider our roles as actors in the theater of contemporary
consumer life. Before the curtain falls, readers should find much
to applaud.
"Russ Belk, N. Eldon Tanner Professor of Business, University of
Utah."
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