Introduction: Globalization and Global Entertainment. 1. Paradigms in Global Entertainment Media Studies. 2. Capitalizing on Global Entertainment Media. 3. Governing Global Entertainment Media: The State, Media Policy and Regulation. 4. Producing Entertainment in the New International Division of Cultural Labour (NICL). 5. Designing Global Entertainment Media: Blockbuster Films, TV Formats and Lifestyle Brands. 6. Global Entertainment Media, Local Audiences. Conclusion: Global Media Studies Between Cultural Imperialism and Cultural Globalization
Tanner Mirrlees is an Assistant Professor in the Communication Program at the University of Ontario Institute of Technology (UOIT).
"Mirrlees explains in clear and lively language how the most
popular and ubiquitous movies, TV formats, and brands are made and
consumed—and he also explains why this matters. In a world where
media continue to increase their hold on resources and their place
in our lives, Global Entertainment Media is a must-read for media
activists and students of culture." —John McCullough, Associate
Professor and Chair, Department of Film, York
University"Comprehensive and tactically plain-spoken, Dr.
Mirrlees’s cultural-economic study maps out the complex networks of
production, consumption, and regulation that structure today’s
culture industry, and offers a key for unlocking its meanings and
functions in a neoliberal age dominated by neo-imperial
corporations. In the process, this teachable text provides a
primer—ideal for undergraduates—on key ‘macro’ concepts in media
and cultural studies, like discourse, globalization, intellectual
property, and postcolonialism." —Mark A. McCutcheon, Assistant
Professor of Literary Studies, Athabasca University"Mirrlees
presents a meticulously well researched, original, and insightful
overview of an expansive field. Global Entertainment Media surveys
a complex and ever-changing global media landscape, navigating the
terrain with great clarity and authority. Mirrlees’s methodological
approach, his deft theoretical analysis, and his wide-ranging and
up-to-date use of examples and case studies make this a
foundational work that brings global media studies scholarship
firmly into the twenty-first century." —Ian Reilly, Assistant
Professor, Department of Communication Studies, Concordia
University
"Mirrlees explains in clear and lively language how the most
popular and ubiquitous movies, TV formats, and brands are made and
consumed—and he also explains why this matters. In a world where
media continue to increase their hold on resources and their place
in our lives, Global Entertainment Media is a must-read for media
activists and students of culture." —John McCullough, Associate
Professor and Chair, Department of Film, York
University"Comprehensive and tactically plain-spoken, Dr.
Mirrlees’s cultural-economic study maps out the complex networks of
production, consumption, and regulation that structure today’s
culture industry, and offers a key for unlocking its meanings and
functions in a neoliberal age dominated by neo-imperial
corporations. In the process, this teachable text provides a
primer—ideal for undergraduates—on key ‘macro’ concepts in media
and cultural studies, like discourse, globalization, intellectual
property, and postcolonialism." —Mark A. McCutcheon, Assistant
Professor of Literary Studies, Athabasca University"Mirrlees
presents a meticulously well researched, original, and insightful
overview of an expansive field. Global Entertainment Media surveys
a complex and ever-changing global media landscape, navigating the
terrain with great clarity and authority. Mirrlees’s methodological
approach, his deft theoretical analysis, and his wide-ranging and
up-to-date use of examples and case studies make this a
foundational work that brings global media studies scholarship
firmly into the twenty-first century." —Ian Reilly, Assistant
Professor, Department of Communication Studies, Concordia
University
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