Chapter 1 Shared Destinies; Chapter 2 Korea’s Entrepreneurial Heritage; Chapter 3 Learning the Business; Chapter 4 Rebuilding the Homeland; Chapter 5 Driving is Believing; Chapter 6 Victory at Sea; Chapter 7 Contractor to the World; Chapter 8 Joining the High-Tech Race; Chapter 9 Bumpy Road to Labor Peace; Chapter 10 Olympic Pursuits; Chapter 11 Passing the Torch; Chapter 12 Into the Political Maelstrom; Chapter 13 Developing the Hyundai Spirit; Chapter 14 Lessons for the Global Entrepreneur;
Richard M. Steers is Professor of Management in the Lundquist College of Business at the University of Oregon. He is the author of Korean Enterprise: The Questfor Globalization (1997) and Chaebol: Korea's NewIndustrial Might (1989).
"An exciting and instructive tale with a universal message for
aspiring entrepreneurs, this is no hagiography, but a candid
depiction of a strong-willed multibillionaire. l." -- Louis Kraar,
Board of EditorsFortune
"Richard Steers' book, Made in Korea, a biography of Chung Ju Yung,
is remarkable. Chung started as a rice merchant with meager
capital, but today Hyundai is one of the largest business groups in
the world. This is a true story of rags to riches. I highly
recommend it to anyone who is interested in Korea's economic
development, and especially the secret of Hyundai's success." --
Joseph M. Ha, Vice President NIKE
"This is an up-close and personal look at the most important engine
of Korea's rapid economic growth, the Hyundai Group and its
founder, Chung Ju Yung. This is a readable, enjoyable way to
understand Korean business culture and the roots of success of the
Korean economy and Korean business groups from the 1960s into the
1990s." -- Jack G. Lewis, Director, Pacific Rim Management
Programs, Marshall School of Business, University of Southern
California
"As a leading scholar of Korean business and culture, Professor
Steers had presented us with critical insights and lessons
concerning entrepreneurial spirit in a global context. Through a
detailed analysis of Korean business practices embedded in two
millennia of history and culture, we learn how Hyundai founder
Chung Ju Yung arose from peasant surroundings to heading Korea's
premier Chaebol. This book should be on the shelf of every serious
reader of entrepreneurship, leadership, and Asian business
practices." -- P. Christopher Earley, Randall T. Tobias Professor
of Global Leadership, Kelley School of Business, Indiana
University.
"...it is well researched and full of perceptive observations on
corporate strategy and close (ranging between extremely collusive
to antagonistic at times) business/government relations in Korea's
high growth era, so as to make the book still a worthwhile read
with lasting insights." -- Albrecht Rothacher/ Asia Europe Journal
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