Len Fisher, Ph.D., is author of Rock, Paper, Scissors, Weighing the Soul, and How to Dunk a Doughnut, which was named Best Popular Science Book of the year by the American Institute of Physics. He has been featured in Newsweek, the Washington Post, and Scientific American. He lives in Wiltshire, England and Blackheath, Australia.
Gregory Sword, associate professor of biology, University of
Sydney
"That complexity can be simple to explain might seem
counterintuitive, but in The Perfect Swarm: The Science of
Complexity in Everyday Life, Len Fisher demonstrates just that.
This book provides a thoughtful, entertaining, and--most
important--easy to understand treatment of how patterns emerge and
problems can be solved when many individuals interact in very
simple ways. Clear and fluent, The Perfect Swarm is an enjoyable
source of insight for those who would like to better understand how
many seemingly complex things in the world really aren't so complex
after all."
Peter A. Gloor, author of Swarm Creativity and Coolhunting
"The Perfect Swarm does a marvelous job of explaining the network
effects that determine our daily life. I highly recommend it to
anybody seeking practical solutions to the puzzling complexities of
everyday life, and especially to anyone interested in the
mathematical and physical underpinnings of swarm intelligence,
swarm business, and swarm creativity."
Ian Stewart, Author of
Boston Globe
"Fisher makes intriguing connections" and "demonstrates that
statistics don't always lie, and sometimes even tell important
truths."
Psychology Today
"Fisher jumps with proficiency from locusts to pedestrians to
computer algorithms to stock markets."
BBC Focus Magazine
"This would be my nominee for book of the year, if it wasn't still
only January. Who knows what may turn up in the next 12 months?
Whatever it is, though, will find Fisher a hard act to follow."
Scott M. Cooper, MIT research affiliate; co-author of
Coolhunting
"It's a rare pleasure to read a book that builds on great ideas
that have come before, pushes concepts forward, and challenges the
intellect--while at the same time being eminently accessible. This
is just such a book."
David Sumpter, professor of mathematics, Uppsala University
"Len Fisher reveals how the study of animal swarms allows us to
better understand our own society. By blending personal stories
with a clear presentation of new theoretical ideas he shows why
rumors, ideas and information spread so rapidly through
groups."
"Boston Globe
""Fisher makes intriguing connections" and "demonstrates that
statistics don't always lie, and sometimes even tell important
truths."
"Psychology Today"
"Fisher jumps with proficiency from locusts to pedestrians to
computer algorithms to stock markets."
"BBC Focus" Magazine
"This would be my nominee for book of the year, if it wasn't still
only January. Who knows what may turn up in the next 12 months?
Whatever it is, though, will find Fisher a hard act to follow."
Scott M. Cooper, MIT research affiliate; co-author of
"Coolhunting"
"It's a rare pleasure to read a book that builds on great ideas
that have come before, pushes concepts forward, and challenges the
intellect--while at the same time being eminently accessible. This
is just such a book."
David Sumpter, professor of mathematics, Uppsala University
"Len Fisher reveals how the study of animal swarms allows us to
better understand our own society. By blending personal stories
with a clear presentation of new theoretical ideas he shows why
rumors, ideas and information spread so rapidly through
groups."
Gregory Sword, associate professor of biology, University of
Sydney
"That complexity can be simple to explain might seem
counterintuitive, but in "The Perfect Swarm: The Science of
Complexity in Everyday Life," Len Fisher demonstrates just that.
This book provides a thoughtful, entertaining, and--most
important--easy to understand treatment of how patterns emerge and
problems can be solved when many individuals interact in very
simple ways. Clear and fluent, The Perfect Swarm is an enjoyable
source of insight for those who would like to better understand how
many seemingly complex things in the world really aren't so complex
after all."
Peter A. Gloor, author of "Swarm Creativity" and "Coolhunting"
""The Perfect Swarm" does a marvelous job of explaining the network
effects that determine our daily life. I highly recommend it to a
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