Table of Contents

1 A Short History of YouTube. 2 Online Video Marketing. 3 Month 1: Map Out Your Marketing Strategy. 4 Month 2: Optimize Your Video. 5 Month 3: Create Compelling Video Content. 6 Month 4: Create a Channel. 7 Month 5: Engage the YouTube Community. 8 Month 6: Learn Video Production. 9 Month 7: Become a YouTube Partner. 10 Month 8: Trust, But Verify YouTube Insight. 11 Measure Outcomes vs. Outputs. 12 Mysteries of Online Video Revealed.

About the Author

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.