Table of Contents

Acknowledgements.A Brief History of Bombardier Inc.Preface.Introduction: The Rise of A Corporation.Chapter 1: Armand Starts a Company.Chapter 2: An Excellent Ski-Doo Adventure.Chapter 3: Diversify or Die.Chapter 4: A Breakthrough Deal.Chapter 5: Making Subway Cars the Bombardier Way.Chapter 6: Becoming Number One.Chapter 7: Gravy Trains on the Horizon.Chapter 8: Turning into Aerospace.Chapter 9: Portrait of a Turnaround Artist.Chapter 10: Revolution in the Sky.Chapter 11: Bombardier Takes Wing.Chapter 12: Dogfight in the Clouds.Chapter 13: A Jet Takes Off From the Drawing Board.Chapter 14: New Generations.Chapter 15: Lessons in Strategic Governance.Chapter 16: A Prototype for the Twenty-First Century?Chapter 17: The Challenges Ahead.Chapter 18: Bombardier Encounters Turbulence.Endnotes.Index.

About the Author

Larry MacDonald is a business journalist whose columns have appeared in the Montreal Gazette, Ottawa Citizen, Financial Post, Investor's Digest of Canada, and other publications. Previously, he was an economist with the Canadian federal government. He is also the author of two other books, Outperforming the Market: A Case-Study Approach to Selecting Investments (ECW Press, 1998) and Nortel Networks: How Innovation and Vision Created a Network Giant (John Wiley Sons, 2000).