Table of Contents

Preface: When I First Tuned In.

Acknowledgements.

Introduction: Laughter Is Good for Business.

When Advertising First Got Funny.

Piel's Beer: The Fresh and Timely Humor of Bob and Ray.

Contadina Tomato Paste: Stan Freberg Takes Comedy Seriously.

Bell Brand Potato Chips: Mal Sharpe's Interviews Are Fresh, Crisp, and Yummy.

Blue Nun Wine: Stiller and Meara Give a Product a Personality.

Time Magazine: Dick and Bert Showcase Fanatical Devotion.

Laughing Cow Cheese: Joy Golden Writes the Way People Really Talk.

Molson Beer: Anne Winn and Garrett Brown Understand Good Timing.

Motel 6: The Richards Group Leaves a Light On for the Brand.

Ortho Antstop Fire Ant Killer: Radio Savant Goes Straight for the Announcer.

Have You Heard the Latest?: The Fundamentals of Radio's Future.

Bibliography.

Contacts.

CD Tracks and Credits.

Index.

About the CD-ROM.

About the Author.

About the Author

LARRY OAKNER, a thirty-year advertising veteran, has created radio, print, and television ads for hundreds of clients at agencies on the East and West Coast. He is also an Adjunct Professor in the Advertising and Communications department of the State University of New York @ Fashion Institute of Technology in New York City.