Table of Contents

Introduction. Developing Ideas and Business Opportunities. Analyzing the Market, Customers and Competition. Starting Home-Based Businesses, Opening Franchises, and Buying Existing Businesses. Preparing a Winning Business Plan. Getting the Funding. Bank Loans and Debt Financing. The IPO Process (Going Public). Launching an Internet Business. Discovering Value in Intellectual Property: The Competitive Edge. Building the Resources and Setting Up the Company. References. Glossary. Index.

About the Author

JACK M. KAPLAN is President of Datamark Technologies, Inc., an entrepreneurial firm specializing in stored value, electronic gift certificates, and customer loyalty programs. He is also Adjunct Professor of Entrepreneurial Studies at the Eugene M. Lang Center for Entrepreneurship at Columbia Business School and judge of the Ernst & Young Entrepreneur Of The Year award program.

Reviews

"...an extremely practical guide..." (Gulf Business, November 2001)