Table of Contents

Sheryl Leach--Barney: "Business Is Common Sense." Jenny Craig--Jenny Craig, Inc.: "I've Always Had a Lot of Confidence." Ruth Fertel--Ruth's Chris Steak House: "Treat Others the Way You Want to Be Treated." Joy Mangano--Ingenious Designs, Inc.: "The Product Is Always King." Mary Ellen Sheets--Two Men and A Truck: "Owning a Business Is Like Owning the Greatest Toy in the World." Doris Christopher--The Pampered Chef, Ltd.: "The Kitchen Store That Comes to Your Door." Dorothy J. White--Miracle Services, Inc.: "If You Do a Good Job, Someone Will Notice." JoAnne Shaw--The Coffee Beanery, Ltd.: "The Best Coffee in the World and Service with a Smile." Sharon Lobel--Seal--It, Inc.: "I'm Always Thinking About Different Ideas to Try." Ebby Halliday--Ebby Halliday, Realtors: "We've Made Service Our Priority." Sherrie Myers--Lansing Lugnuts: "We're Creating Memories for People." Deborah Johnston--Care Advantage, Inc.: "The Kind of Care Giver I Would Want for My Own Mother."

About the Author

GREGORY K. ERICKSEN is the firm's National Director of Entrepreneurial Services and is Chairman of the Entrepreneur of the Year (R) Institute. He is the author of What's Luck Got to Do With It?: 12 Entrepreneurs Reveal the Secrets Behind Their Success.