Table of Contents

THE STORY OF CHRYSLER'S SECOND TURNAROUND; Dij Vu All Over Again; The Patient Heals Himself: Bringing Platform Teams to Chrysler; We Just Did It : The Story of the Viper; LUTZ'S IMMUTABLE LAWS OF BUSINESS; The Customer Isn't Always Right; The Primary Purpose of Business Is Not to Make Money; When Everybody Else Is Doing It, Don't!; Too Much Quality Can Ruin You; Financial Controls Are Bad!; Disruptive People Are an Asset; Teamwork Isn't Always Good; LUTZ'S COROLLARIES, OR THE REST OF THE STORY!; It's Okay to Be Anal Sometimes; A Little Fear, in Reality, Ain't All That Bad; Leadership Is All about Common Sense, Which, Unfortunately, Is Not All That Common; Some Squeaky Wheels Don't Get the Grease, or Pros and Cons of Being a Change Agent; Epilogue: DaimlerChrysler: The Beginning of a New World Order for Business?; Index.

About the Author

ROBERT A. LUTZ recently retired as vice chairman of Chrysler Corporation. He has held senior management positions in four of the world's top car companies: Ford, General Motors, BMW, and Chrysler. Automotive News calls him "the towering figure in the American automobile industry in the last three decades of this century." He is also known as one of the most colorful and successful business leaders of his generation.

Reviews

"Our advice for those looking for insight into the automotive business: Read Guts daily until familiarity is achieved."-Car & Driver, October 1998