Table of Contents

Foreward. Preface. Chapter 1. Resorts: An Introduction. Introduction. History of Resorts. Types of Resorts. Industry Trends. Summary. Endnotes. Chapter 2. Mountain-Based Resorts: The Impact of Development on Operations. Introduction. The Development Process. Desirable Sites. General Design Guidelines. Capacity. Ski Runs. Ski Lift Networks. Base Area. Other Winter Sport Activities. Sustainable Development. Mountain Resort Maturation Cycle. Summary. Endnotes. Chapter 3. Mountain-Based Resorts: Managing the Operation. Introduction. History of Skiing. Economics. Size. Visits. Demographics. Skiographics. Trip Characteristics. Snowboarders. Snowtubing. Economic Feasibility. Analyzing Financial Statements. Operating Characteristics. Balance Sheet. Income Statement. Critical Ratios. Summer in the Mountains. Summary. Endnotes. Chapter 4. Beach Resorts: The Impact of Development on Operations. Introduction. Beach Resorts. The Development Process. Marinas. General Design Principles. Summary. Endnotes. Chapter 5. Beach Resorts: Managing the Operation. Beach Resorts. Profile of the Beach Resort Guest. Managing the Resource. Destination Resort Marinas. Boaters. Managing the Operation. Summary. Endnotes. Chapter 6. Golf/Tennis-Based Resorts: The Impact of Development on Operations. Introduction. General Guidelines. Planning and Development. Golf Course Types. Nines. Design Principles. Tennis. Summary. Endnotes. Chapter 7. Golf/Tennis-Based Resorts: Managing the Operation. Golfers. Market Segments. Operating Characteristics. Tournaments and Events. Pro Shop. Golf Cart Fleet. Use of Technology. Endnotes. Chapter 8. Resort Operations: The Importance of Recreational Amenities. Introduction. The Development Process. Developing an Amenity Strategy. Community Management Structures. Organizations. Management and Operations. Summary. Endnotes. Chapter 9. The Uniqueness of Timeshares Resort Operations. Introduction. Timeshare Guests/Owners. Marketing. Operations. Reservations and the Front Desk. Housekeeping. Maintenance and Engineering. Finance and Accounting. Endnotes. Chapter 10. Resort Operations: The Importance of Guest Activities. Introduction. Guests? Needs. Defining Goals and Objectives. Program Areas. Program Planning. Program Evaluation. Summary. Endnotes. Chapter 11. Resort Operations: The Importance of Retail. Tourist Shopping. Resort Retail. Layout and Design. Merchandising. Getting Your Message Noticed. Operations. Customer Segments. Profit Ratios. Endnotes. Chapter 12. Spas, Pools, and Indoor Waterparks. Introduction. Development of Spas. Layout and Design. Treatments. Water Therapy. Client Preparation. Room Setup: Wet Rooms. Room Setup: Dry Rooms. Combinations. Marketing. Trends. Swimming pools. Waterparks. Summary. Endnotes. Renaissance ClubSport: The Concept of the Upscale Hotel/Health Club Unification. Chapter 13. Specialty Resorts. Introduction. Nature-Based. Ecotourism. Ecolodges. Adventure Tourism. Adventure Travel in America. Summary. Endnotes. Chapter 14. Cruise Ships: Floating Resorts. Introduction. Marketing the Cruise Product. Staffing the Cruise Ship. Managing The Hotel Department. Managing Food and Beverage. Managing Facilities. Health, Safety and Security . Managing the Operation. Cruise Destinations. Summary. Endnotes. Chapter 15. Casinos. The Gaming Market. U.S. Gaming Market. From Casinos to Resorts. Market. Casino Management. Organizational Structure. Staffing. Control. Deposits. Casino Cage, Credit and Collections. Slot Management. Table Game Operations. Casino Accounting. Player Rating Systems. Table Game Hold as a Management Tool. Casino Marketing. Endnotes.

About the Author

Robert Christie Mill, PhD, CHA, is a Professor in the School of Hotel, Restaurant, and Tourism Management in the Daniels College of Business at the University of Denver.