L. Jon Wertheim is the executive editor of Sports Illustrated. A
sports journalist with a passion for psychology and economics, he
is the author of such New York Times bestsellers as Scorecasting
(written with Toby Moskowitz) and You Can't Make This Up (written
with Al Michaels). A huge sports fan, Sam Sommers is an
experimental psychologist at Tufts University who studies the
psychology of everyday life. He is the author of the critically
acclaimed book Situations Matter.
From the Hardcover edition.
“Wertheim and Sommers wield serious research to diagnose the myriad
symptoms of the human brain on sports, and what they find is, by
turns, hilarious, slightly frightening, and always
illuminating.”
— David Epstein, author The Sports Gene: Inside the Science of
Extraordinary Athletic Performance
"Smart, funny, and brimming with insights."
-- Daniel Gilbert, Edgar Pierce Professor of Psychology, Harvard
University, and author of Stumbling On Happiness
"It was only after delving into this unique tome that I learned
that Mookie Wilson was available for bar mitzvah greetings via
telephone, or that I can go elk hunting with Ryan Klesko for a mere
nine grand. This information alone is worth many times the cost of
this eye-opening and entertaining book."
— Bob Costas
"Eye-opening, captivating, and hilarious, This is Your Brain
on Sports shines a fascinating and scientific spotlight on
human nature. Wertheim and Sommers offer expert lessons for
athletes and sports fans, sure, but also for business leaders,
managers, entrepreneurs, parents, youth sports coaches, and
more."
— Amy Cuddy, Harvard Business School professor and author of
Presence
“A rollicking read that offers dozens of sparkling insights into
social psychology, cognitive science, and behavioral
economics. Wertheim and Sommers are the perfect writing duo --
one part Watson and Crick, another part Brady and Gronkowski.”
— Daniel H. Pink, author of Drive and To Sell Is Human
“Wertheim and Sommers have achieved the Holy Grail: a book
that’s as fun as it is informative.”
— Adam Alter, Associate Professor of Marketing and Psychology,
Stern School of Business, and New York Times Bestselling author of
Drunk Tank Pink
"Not just an entertaining read, but a book filled with wisdom that
will help fans, athletes, coaches — and
executives – understand sports a little differently and a
little better"
— Ivan Gazidis, chief executive Arsenal Football Club
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