Preface. 1. Introduction to Managerial Economics. Part I: Competitive Markets: 2. Demand. 3. Elasticity. 4. Supply. 5. Competitive Markets. 6. Economic Efficiency. Part II: Market Power: 7. Costs. 8. Monopoly. 9. Pricing Policy. 10. Strategic Thinking. Part III: Imperfect Markets: 11. Externalities. 12. Asymmetric Information. 13. Incentives and Organization. 14. Regulation. Guide to Data Sources. Answers to Progress Checks and Selected Review Questions. Index of Companies and Organizations. Subject Index.
Dr. Png is Visiting Professor of Information Systems at the National University of Singapore. He was previously Professor of Management at the University of California, Los Angeles, and Visiting Professor at the Hong Kong University of Science and Technology. Dr. Png received the Outstanding Teaching Award from the UCLA MBA Program for Fully Employed Students. He is an Associate Editor of the Journal of Industrial Economics and has been a consultant to business and organizations in Hong Kong, Singapore, and the United States.
"I have been using the book for the past three years at the MBA level. Students seem to genuinely like the book with its emphasis on real business applications of economic analysis. The book is not a microeconomics text with the title changed to managerial economics, as is the case with many managerial economics textbooks out there. I also like the book in its starting each chapter with some real and interesting business problems to which the instructor can later go back in terms of showing students how to apply the tools learned in the chapter to the problem. The new edition continues this tradition in adding many more interesting problems, including those reflecting the age of the Internet." Hong V. Nguyen, University of Scranton
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