About the Author

Howard Rachlin is Distinguished Professor of Psychology at the State University of New York at Stony Brook. He is also the author of The Matching Law: Papers in Psychology and Economics from Harvard University Press.

Reviews

"This book combines behavioral psychology and economics in an unusual fashion. Of particular importance is his emphasis on the sensitivity of individual choices to the social environment. I recommend Rachlin's new book to everyone with an interest in the psychological foundations of individual behavior." - Gary S. Becker, late Nobel Laureate in Economics"