Reviews

Joy Marie Sever, Ph.D.Senior Vice President and Director, The Reputation Practice at Harris Interactive"The 18 Immutable Laws of Corporate Reputation" is a unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations. Ron Alsop identifies the powerful principles that characterize corporate reputation, and provides revealing details based on specific corporate experiences. Alsop not only establishes the critical importance of reputation to corporate strategy, but provides the essential and much-needed guidance that companies are seeking to understand the dynamics of their own corporate reputations.